Six stages, from first review to weekly operations.

The six stages

1. 1

   Qualify the fit

   We review your product, audience, margins, funding and which channels you can realistically use. If the fit isn't there, we say so before anyone commits.

   Output: A clear yes, no, or what would need to change

2. 2

   Plan and onboarding

   We agree the deliverables, the starting media budget and the costs you'll fund, then set up your domain, hosting, email and accounts in your name.

   Output: Written launch plan, cost plan and accounts in your name

3. 3

   Build and approve

   Brand direction, label artwork and the storefront are built and sent to you for approval. You approve all product and label content.

   Output: Approved brand, labels and storefront

4. 4

   Integrate and test

   We introduce and onboard a supplier, collect documentation and COAs, place you with a high-risk processor and integrate checkout once approved. Then we run a real test purchase, refund and fulfillment.

   Output: A verified order, refund and shipment

5. 5

   Activate approved acquisition

   We recruit and onboard affiliates, and launch eligible campaigns with tested creative on your required starting media budget.

   Output: Live affiliate program and paid campaigns

6. 6

   Run weekly, review monthly

   We operate the storefront, supplier coordination, affiliates and ads every week, and review performance and priorities with you each month.

   Output: Weekly operations and a monthly review